95% Of Business Owners Overlook This One Critical Area

95% Of Business Owners Overlook This One Critical Area

hi, i’m olivia jenkins.

I mentor visonary CEOs in the health, beauty, and lifestyle sectors, guiding them through scaling their businesses from startup to $30m turnover.

Whether you're looking to develop magnetic leadership, build a bulletproof business, or achieve iconic brand status—I'm here to support you with your ambitious growth goals to help you reach cult-like status.

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95% Of Business Owners Overlook This One Critical Area

In this episode of The CEO's Wing Woman®, Olivia Jenkins uncovers a marketing gem that many businesses overlook: the customer avatar. By understanding your customer on a deep level, you can revolutionise your marketing efforts. Olivia breaks down the concept of the customer avatar, transforming it from a stuffy marketing term to a relatable friend.

 

Key Takeaways

  • Treating Your Customer Avatar Like a Friend: Understanding your customers' likes, dislikes, fears, and dreams is essential for effective marketing.

  • Combining Demographics and Psychographics: Utilising both statistical data and personality traits to create a comprehensive customer profile.

  • Identifying Pain Points: Pinpointing your customer's immediate frustrations and long-term aspirations to tailor your messaging.

  • Discovering Sources of Information: Knowing where your customers hang out and seek inspiration to better target your marketing efforts.

  • Overcoming Objections: Addressing your customer's objections and guiding them towards a sale.

  • Understanding the Purchase Process: Recognising your customer's role in decision-making and tailoring your approach accordingly.

  • Harnessing the Power of Psychographics: Delving into the deeper layers of your customer's personality and values to create more impactful marketing strategies.

 

Getting Personal: Treating Your Customer Avatar Like a Friend

Olivia emphasises the importance of treating your customer avatar like a friend. By truly understanding their likes, dislikes, fears, and dreams, you can create more relatable and effective marketing messages. This personal approach helps businesses connect with their audience on a deeper level, fostering loyalty and trust.

 

Demographics vs. Psychographics: Combining Data and Traits

It's not just about knowing your customer's age, gender, or income level. Olivia highlights the importance of combining demographics (statistical data) with psychographics (personality traits) to create a well-rounded customer profile. This comprehensive understanding allows businesses to tailor their marketing strategies to better meet their customers' needs and preferences.

 

Identifying Pain Points

Understanding your customer's pain points is crucial for effective marketing. Olivia discusses how identifying both immediate frustrations and long-term aspirations can help businesses create messages that resonate with their audience. By addressing these pain points, you can position your product or service as the ideal solution.

 

Sources of Information: Knowing Where Your Customers Hang Out

To effectively target your marketing efforts, it's important to know where your customers hang out and seek inspiration. Olivia shares insights on how to discover the platforms, websites, and social networks your customers frequent, allowing you to reach them where they are most active.

 

Overcoming Objections

Addressing your customer's objections is key to moving them towards a sale. Olivia provides strategies for understanding and overcoming common objections, helping businesses build trust and credibility with their audience.

 

Role in the Purchase Process

Recognising your customer's role in the decision-making process is essential for tailoring your approach. Olivia explains how understanding this role can help businesses create more effective marketing messages and strategies, ultimately driving sales and growth.

 

The Power of Psychographics: Diving Deeper

Delving into the deeper layers of your customer's personality and values can significantly enhance your marketing efforts. Olivia discusses the power of psychographics in creating messages that resonate on a more personal and emotional level, leading to stronger connections and increased customer loyalty.

 

Taking Action: Practical Tips for Using Your Customer Avatar

Olivia wraps up the episode with practical tips on how to document and effectively use your customer avatar in your marketing efforts. By implementing these tips, businesses can create more targeted and impactful marketing strategies that drive growth and success.

 

By the end of this episode, you'll be armed with the knowledge to supercharge your business's growth by understanding your customer avatar on a deeper level. Ready to level up your business game? Join SUMMER SCHOOL™ with Olivia Jenkins for hands-on coaching and core marketing, strategy, and sales skills. Achieve consistent $10k months and experience a transformation in your business growth. Excited to learn more? Chat with Olivia through her DM @oliviajenkins.co.

 

 

 

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